Oceans Initiative
Oceans Initiative is a team of scientists on a mission to protect marine life, including whales, dolphins, sharks, salmon & seabirds. They spend half of their time in the field and the other half using science to inform smart decisions to conserve wildlife. Oceans Initiative’s tagline is “Science for the Sea.” I wanted to make a poster that captured both the beauty and the science of what they do.
Using a cymatic visualizer, CymaScope, I played a humpback whale song that Rob Williams (of Oceans Initiative) had collected. The cymatic visualizer reacted to the notes of the whale song, and through this I gathered hundreds of images. I then went back through the imagery and selected the most striking images and composed the poster, while integrating the subtle “ocean” type.
The poster features moments of CymaScope imagery triggered by a humpback whale song, captured by means of the CymaScope Music Made Visible App. Imagery reproduced with permission of CymaScope.com
This poster was awarded First Prize in the 2016 International Design Awards (IDA) Print Competition. Additionally, it was one of two posters to receive a Gold in the Commercial Design category of the 2018 United Design Alliance Poster competition. It also received a Graphis Poster Annual 2017 Merit Award and a 2016 Graphic Design USA Award.