Lake Heritage Brewing
Lake Heritage is a community of around 1,300 people in Pennsylvania. The client was a small-batch brewery, that wanted to begin formally packaging their beer. They wanted to have a bit of a “retro, waterskiing” vibe to their brand. I create a hop icon, with a waterski handle for the main eye-catching element. The rest of the illustration follows this line-drawing aesthetic. The top illustration of the sailboat gives a nod to their community’s welcome signage. Along the sides are subtly integrated ski forms.
This design received an “American Package Design Award” from Graphic Design USA.