NIME Branding
Our design team (myself, Patrick Finley, and Dane Webster) created a poster and visual identity system for the 2018 New Interfaces in Musical Expression conference at Virginia Tech. The conference took place during both the daytime and the evening. All daytime events were branded with the light interface and all evening events were branded with the darker interface. Additionally, when you went to the website, the browser recognized the time-of-day, and if you visited the site during the day, the lighter interface would be present (and it would automatically switch to the darker interface in the evening)
I created modified letterforms, based on Bauer Bodoni but with the serifs mostly removed to create a more vertical rhythm, similar to that of notes on sheet music. The reflection of the mark is the embodiment of the conference theme, “Mirrored Resonances.” The supportive imagery is a processing-based sketch that runs in a loop on the NIME website (in a black theme at night and a white theme during the day). The forms relate to the sound waves, connecting the visuals to what the audience will hear.
The branding won a Gold Graphis Award, and a Gold ADDY in the Western Virginia Advertising Awards in the Integrated Brand Identity Campaign category. The branding and posters also received Honorable Mention from the International Design Awards.