AR poster for AIGA SC + USC
I was tasked with creating a promotional poster for a lecture (Design for Immersive, Mixed, and Virtual Realities) I gave at the University of South Carolina, in affiliation with the AIGA South Carolina Chapter.
Using Processing, I created a dynamic background pattern, which I printed as a reference guide. I placed the print on a lightbox, and I re-created the pattern using a combination of Letraset and Zipatone. While the primary visual element is arrows (to help lead the eye throughout the composition), I also used the letters A, I, G, and A at the top and U, S, and C at the bottom (as the event is co-sponsored by AIGA and USC). In addition, I’ve hidden some smaller graphic elements like music notes and north arrows, which reference various projects that were discussed during the lecture.
AR
This poster is scannable using Artivive, an AR platform.
