NIME branding

Our design team (myself, Patrick Finley, and Dane Webster) created a poster and visual identity system for the 2018 New Interfaces in Musical Expression conference at Virginia Tech.

I created modified letterforms, based on Bauer Bodoni but with the serifs mostly removed to create a more vertical rhythm, similar to that of notes on sheet music. The reflection of the mark is the embodiment of the conference theme, “Mirrored Resonances.” The supportive imagery is a processing-based sketch that runs in a loop on the NIME website (in a black theme at night and a white theme during the day). The forms relate to the sound waves, connecting the visuals to what the audience will hear.

The image is a processing-based sketch that runs in a loop on the NIME website. The forms relate to the sound waves, connecting the visuals to what the audience will hear. This is a two-sided poster (one black, one white) – this emulates the website, which is programmed to be dark at night and light during the day. This poster won a 2017 Graphic Design USA Award.

Extended character system:

 

 

 

Skills: Branding + Promotion, Logos, Posters, Web + Interaction