Build LAB icon

The Build LAB at Virginia Tech is a shop that is available to students and faculty. They have wood-working tools, CNC routers, laser cutters, vinyl cutters, and 3D printers. They were looking for a mark that would represent the School of Construction – and one that could be rotated and arranged in a variety of settings.I based this mark on surveyors measurements, with the overall form as a B (to stand for BuildLAB). The client also wanted a mark that would work well in Black-and-White so it could be easily reproduced in a variety of materials.


Seen below are a few of my earlier solutions for this mark:





Skills: Branding + Promotion, Logos