Chocolate Holiday Promotion
For the Holiday Season, I lasercut cards and chocolate packaging that I sent to friends, family, and colleagues. With all the tension of the political year, I wanted to focus on joy (and chocolate).
This piece won a 2017 Graphic Design USA American Package Design Award (they received over 2,000 entries and only 1 in 5 were awarded). This also won a 2017 Gold ADDY in the Western Virginia American Advertising Awards and a Silver ADDY in District 3 of the Advertising Awards in the category Sales & Marketing: Collateral Material, Special Event Material, Card, Invitation, Announcement Campaign. This was also awarded a 2018 Gold Indigo Design Award, and was one of 53 Professional Shortlisted Winners considered for Indigo’s Graphic Design of the Year. Additionally, this piece was given a Merit Award in the 2017 HOW Promotion & Marketing Design Awards in the Designer Self-promotions category and Honorable mention in the International Design Awards.
Snowflake Holiday Card
This holiday card features a message on one side and a quote on the other:
Snow was falling,
so much like stars filling the dark trees
that one could easily imagine
its reason for being was nothing more than prettiness.– Mary Oliver, Snowy Night
The card itself includes a laser cut snowflake and a cut-out. Tucked inside is a laser-cut ornament, which utilized the counter space from the front of the card. The laser-cut paper used was Neenah’s Reich Shine Pearl, which added a slight shimmer to both the card and ornament.
This card received a 2018 Gold Indigo Design Award and a Silver ADDY at the Western Virginia Advertising Awards. It also received Honorable mention in the International Design Awards (ID17).
