I’m so pleased to be a part of the Cherry Bounce Elections Exhibition at the William King Museum of Art.
I was assigned the Campaign of 2012:
(Mitt Romney vs. Obama)
The Campaign of 2012: Mitt Romney vs. Barack Obama
For this piece, I chose to focus on Mitt Romney’s relationships to the 2012 Presidential Campaign. While Romney had fairly high favorability, many people believed that he did not care about the average person. This belief became more widespread when a video was leaked of Romney stating that “There are 47 percent of the people who will vote for the president no matter what…who are dependent upon government, who believe that they are victims. …These are people who pay no income tax. …and so my job is not to worry about those people. I’ll never convince them that they should take personal responsibility and care for their lives.” While there are always many factors at play in a Presidential Campaign, this was a pivotal moment for the 2012 election. Since the video quality that was released was quite poor, I decided to present a pixilated image of Romney, which I used as an underlying grid structure for pulling in additional layers of information. I chose to emphasize the candidate’s American Flag pin and the stars in the pattern behind him, in part because the “birther movement,” in which many people questioned whether Barack Obama had been born in the United States, was still getting wide-spread press. The pin and cross icons also connect to much of the campaign-speak Romney used focusing on “American Values.” The use of pixilated, slightly-glitched imagery reinforces how important social media and digital platforms were for this (and all future) elections. Obama ran a grass-roots campaign that gained momentum through social media, particularly Facebook, which ultimately led him to victory.